What an ID(K)EA!!!!

Yesterday, happened to visit IKEA store in Dubai. For those who are not aware IKEA is a furniture retailing company based in Sweden and having shops all around the globe. It's kind of a self servicing furniture shop where you can select from the vast range of various household furnishing (both soft and hard) items. The company believes in selling affordable and good quality of furniture. To make the items more affordable, you would see that there are no formal sales people in the store. All the items have been displayed in the store by sections i.e. living room, kitchen, bedroom and so on and so forth. All one has to do is roam around the store and look at the furniture and buy it. Except for big items all the other items are to be picked up and assembled by the buyer himself/herself. Thus by company saving employee costs and passing on the benefit to the end users.

The first thing you would notice here is the simplicity and easiness in assembling the items bought from here. This is so simple that a person with no experience in carpentry can also easily do it. The phrase that the beauty lies in simplicity is quite visible here.

The second and the most noticeable thing is the attention to details given by the company while manufacturing the items. These are regular day to day usable items but are so very finely designed and made that each and every problems faced commonly, using a particular item, has been paid attention to while designing the same. All the items which are to be self assembled are supplied with correct numbers and correct sizes of nuts and bolts. On the top of that the items are supplied with detailed diagrams with gives pictorial instructions on assembling. Any question on assembling, even before it arises in your mind, will be answered in the instruction manual. I have heard many times that 'the God lies in detail' and this is the place where you would really see it.

The store here in Dubai is a huge one with two levels and I guess the accumulated size is of almost more than 4 football stadiums. The store is also as uniquely designed as the items sold in the store. The store has a nice workable canteen where they serve quite yummy and nice food. I guess this is really needed considering the amount of walking involved while roaming around the store. I am sure anybody who is interested in home/office interiors would spend not less than 3-4 hours roaming around the store. Every time I land there, I literally have to drag myself out of the store. This is kind of a paradise for all those people who love their houses. Really I must say 'What an id(K)ea sirji!!!!